Revenue from the plus size category is outstripping total clothing sales.
Sixty-seven percent of women in the U.S. are plus size, according to a frequently cited study done a few years ago by market research firm Plunkett Research. Despite this, only 18 percent of all apparel sold last year was for plus size clothing, according to data from NPD Group, another research firm. For years, retailers and designers haven’t been serving the vast majority of American women. Things are finally changing. Read the full story online and in the July 14th edition of The Economist.
“We’re nowhere near where we should be but we’ve made progress.” —Kristine Thompson, blogger, on the plus size fashion industry
—Graphic illustration by Ariana Igneri